// Case Study · Rally After Five

Rally After Five

A Canadian pickleball apparel storefront that carries the brand story from the first screen into the product collection.

EcommerceWeb DesignProduct DiscoveryMobile Experience

Canadian pickleball brand

Men's and women's collections

Product detail pages

Mobile shopping journey

The Client

Rally After Five sells pickleball apparel and court-side accessories to Canadian players. The brand's after-work point of view runs through its photography, product names and collection pages.

The Problem

An apparel storefront has to do two jobs at once: make the brand memorable and make it easy to find the right product. On a phone, shoppers need a short route from a campaign image to the relevant collection, product details and bag.

What We Did

The live storefront leads with a rotating editorial hero, then moves into shoppable men's and women's collections. Product cards show colour options and link to detail pages, while the navigation keeps the core categories close at hand.

The design uses real apparel imagery and a consistent club-inspired visual language. Clear calls to action connect each featured story to a collection or product, so the campaign creative remains useful beyond the first impression.

The Result

The site presents a coherent Canadian pickleball brand with a browsable catalogue, product pages and a direct shopping path. These are observable features of the live experience; conversion and sales outcomes have not been supplied for this case study.

The Takeaway

An ecommerce site works best when its visual identity and product structure support each other. Rally After Five shows the collection quickly while giving the brand enough room to feel distinct.

Ready When You Are

Your Website Should Be
Your Best Sales Tool.

If you're a contractor, service business, or local brand in the Tri-Cities or Metro Vancouver and you want more leads — give us a call or send a message. We'll look at what you've got and tell you honestly what we think. No pressure, no pitch deck.

Based in Port Coquitlam, BC · Serving the Tri-Cities and Metro Vancouver